Bürgi is known for its groundbreaking design choices, daring use of fashion trends, and exceptional quality. By incorporating luxurious elements like genuine diamonds, precious gemstones, Swarovski crystals, and exotic straps, the company’s design team has the freedom to produce wildly creative and fashionable timepieces for every occasion. The core of the Bürgi brand revolves around fashion and functionality; neither one can be sacrificed for the sake of the other. There needs to be harmony. There needs to be balance. And that is where Bürgi excels. Every timepiece in our collections has seen hundreds of iterations and revisions to create spectacular works of art.