Amazon Brand Store
Amazon is continuously evolving new ways to help its seller’s scale their businesses, and one of the most relevant part is the Amazon Brand Store.
Amazon Store gives brands the ability to control their image and brand story on the world’s largest online marketplace. By offering a systemized shopping experience, and the landing page will help to enhance the brand loyalty on the platform and improve customer satisfaction. They’re also incredibly useful for cross-selling between product lines: everything a brand offers can be smartly arranged and categorized to appeal to potential customers in one convenient spot.
Amazon Stores are a smart way to leverage traffic both on and off Amazon. When used with Amazon Advertising, Amazon Stores can be set as a landing page for Sponsored Brands Ads, letting brands focus on promoting entire product ranges rather than specific items.
If you own your brand, you can register it with Amazon.