Are you tired of listening to other persons extraordinary performance and online business success stories on regular basis? Do you feel confused on how to get same results in your own e-commerce business too? Well, if the answer is yes for any of these above questions then let me assure about one thing that you are not alone; there are many business men like you, who do not understand how to achieve the online business goal by effectively using their multi-channel e-commerce application.
Apart from building a great website and paying lot of attention and money to the SEO experts for optimizing your site as per the organic search, you also need to focus on some other factors which may create notable impact while using multi-channel integration software.
Now let me give you a clear cut idea about the different channels you must take into consideration for your e-commerce business.
First come channels that direct traffic to your website. This includes direct URL navigation including bookmarking, email marketing and affiliate marketing.
Next there is the paid search. In this system you will have to pay per click basis whenever traffic is forwarded to your site from Google or Bing. But driving traffic is not all. To increase the conversion rate, you will have to research and use the keywords strategically. Multi-channel e-commerce application can help you to understand this.
Social Media Network is another channel which significantly influences your online sales. Online retailers have already started experimenting on various social channels and succeeded in getting result on primary and secondary sales.
Online market places form another platform which allows you to offer your product and services to the prospective buyers. Amazon, eBay, Sears, Walmart, Shopzilla, Newegg and many other booming marketplaces support your online business in a large scale which is almost impossible to manage if you do not implement multi-channel e-commerce software solution.
The last but not the least is the mobile channel. Mobile users are increasing in number on daily basis and a large number online sale takes place through smartphones with updated web browsers. Hence, while chalking out an all round multi-channel sales plan, you need to keep it in mind.
However this is clear from the above discussion that multi-channel coverage is a must follow technique to reach your target audience and increase online business returns. But to derive maximum benefit you will have to manage all the channels you choose with the help of a well designed multi-channel e-commerce application.
However, you would be able to take better advantage of such multi-channel integration software, once you remember the following important points:
Although Search Engine Optimization (SEO) is a basic tool to ensure your online visibility, you should not depend too much on this free source of traffic. Online market has become crowded in last few years and automatically the direct source has also come down from 75% on average to 9%, as per the last ten years statistics. So try to equally focus on other channels also.
Sometimes online retailers especially in case of small scale businesses showcase a tendency to concentrate on a particular channel like eBay or Amazon or Google paid search. Even if they are very strong e-commerce platforms, and your multi-channel e-commerce application works perfectly well, still it may endanger your online presence as well as sale as you are not considering the other channels. Therefore concentrate on diversifying and avoid a situation like this.
Pay attention to build a portfolio strategy while dealing with diversified e-commerce channels. This way you can minimize your business risk and at the same time maximize the chance of a greater profit return. Different channels have different features and automatically they offer different types of margins. Some channels focus on customer acquisition others look at retention drive. Not only that, by using your multi-channel e-commerce application you may tactically use various channels separately for each individual product to get the best results.